≫ [PDF] Gratis Salt Sugar Fat How the Food Giants Hooked Us Michael Moss 9781400069804 Books

Salt Sugar Fat How the Food Giants Hooked Us Michael Moss 9781400069804 Books

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Salt Sugar Fat How the Food Giants Hooked Us Michael Moss 9781400069804 Books

It's no secret that Americans are hooked on processed foods. In Salt, Sugar, Fat: How the Food Giants Hooked Us, Pulitzer Prize winning journalist Michael Moss takes us inside the food industry to tell the story of our national addiction. It's a troubling tale, or a whole series of troubling tales, that make me want to go to the farmer's market, or at least to the produce aisle, and avoid processed foods altogether.

I do have mixed feelings about the book and this issue. On the one hand, all the food companies want to do is sell more food. They do have to make a profit, after all. And their mission is to make the tastiest, most appealing food they can, so they can sell more and more of it. They make it, we buy it, we eat it and like it, they make a profit. It's a simple, free-market, mutually beneficial exchange. But there's more to it than that.

The ball got rolling when food manufacturers started making soda, chips, TV dinners, which they "imagined as occasional fare." But as society changed, they found that "snacks and convenience food had become a daily--even hourly--habit, a staple of the American diet." As convenience became more important to Americans, food manufacturers had to make food "easy to buy, store, open, prepare, and eat." In the laboratories (not kitchens, note. These are chemists, not chefs, who are creating food.) of Kraft, General Foods, and other manufacturers, the "drive to achieve the greatest allure for the lowest possible price has drawn them" to salt, sugar, and fat. As one executive said, maybe there is too much salt or sugar in our products, but "that's what the consumer wants, and we're not putting a gun to their head to eat it. That's what they want. If we give them less, they'll buy less, and the competitor will get our market."

Some of the food industry insiders Moss spoke to had second thoughts and reservations about their work, like one former Coca Cola executive, who travelled to Brazil for a market study. "As he walked through one of the prime target areas, an impoverished barrio of Rio de Janeiro, he had an epiphany. 'A voice in my head says, "These people need a lot of things, but they don't need a Coke." I almost threw up.'" He was eventually fired. Virtually all of Moss's subjects stated their own aversion, or at least extreme moderation, when it comes to their own products, pointing out the "class issue at work in processed foods, in which the inventors and company executives don't generally partake in their own creations."

The companies are not alone in their culpability. The federal government has been their hypocritical partner in crime, with its "promotion of some of the industry practices deemed most threatening to consumers." Cheese, with its high fat content and warnings from dietitians to reduce consumption, enjoys huge federal subsidies. The federal government has caves full of it because they promised dairy farmers they would buy their cheese. Even the makers of the food pyramids produced and distributed by the USDA bow to the food industry lobby, putting politics before health. I wish Moss would have addressed the sugar lobby, too. Federal subsidies and import tariffs on sugar keep the cost of sugar unnaturally high and lead to many manufacturers using less healthy sweeteners.

Moss also points out that the drive for profits at the food giants has contributed to the obesity epidemic. "In the early 1980s, investors shifted their money from stodgy blue chip companies to the high-flying technology industry and other sectors that promised quicker returns," pressuring food companies to cut costs and increase marketing to satisfy Wall Streets demands for more and more profits.

Ultimately, the consumer is in control of what he or she eats. Moss doesn't call for government regulation, but he would welcome industry self-policing. The individual consumer "seizing control in order to ward off an unhealthy dependence on processed food seems like the best--and only--recourse we have." Moss's examples abound, his argument is readable and convincing, and I can almost guarantee he will have you reading labels and thinking carefully about what you are putting in your body.

Thanks to Edelwiess and the publisher for the complimentary review copy.


Tags : Salt Sugar Fat: How the Food Giants Hooked Us [Michael Moss] on Amazon.com. *FREE* shipping on qualifying offers. <b>NAMED ONE OF THE BEST BOOKS OF THE YEAR BY</b> <b> The Atlantic • The Huffington Post • Men’s Journal • MSN </i>(U.K.) • Kirkus Reviews • Publishers Weekly</i></b> <b>#1 NEW YORK TIMES </i>BESTSELLER • <b>WINNER OF THE JAMES BEARD FOUNDATION AWARD FOR WRITING AND LITERATURE</b></b> <b>From a Pulitzer Prize–winning investigative reporter at The New York Times </i>comes the explosive story of the rise of the processed food industry and its link to the emerging obesity epidemic. Michael Moss reveals how companies use salt,Michael Moss,Salt Sugar Fat: How the Food Giants Hooked Us,Random House,1400069807,Corporate & Business History,Diet & Nutrition - Nutrition,Food habits - Economic aspects - United States,Food habits;Economic aspects;United States.,Food industry and trade - United States,Food industry and trade;United States.,Nutrition - Economic aspects - United States,Nutrition;Economic aspects;United States.,Business & Economics,Business & Economics Corporate & Business History,Business & EconomicsCorporate & Business History - General,BusinessEconomics,Corporate & Business History - General,Diet Health Fitness,Diets & dieting,Economic aspects,Food And Beverage Industries (Economic Aspects),Food habits,Food industry and trade,Health & Fitness Diet & Nutrition Diets,Health & Fitness Diet & Nutrition Nutrition,Health & FitnessDiet & Nutrition - Diets,Nutrition,Nutrition And Diet,Social Science Sociology General,Social ScienceSociology - General,Sociology - General,United States,Food And Beverage Industries (Economic Aspects),Nutrition And Diet,Business & Economics,BusinessEconomics,Diets & dieting

Salt Sugar Fat How the Food Giants Hooked Us Michael Moss 9781400069804 Books Reviews

I haven't' finished reading this book, but so far I can tell you that it takes a respectful look at corporate food industries and their quarterly profit objectives. Food scientists spend their days finding just the right balance of ingredients that will make products irresistible to the consumer. You can bet that you can't eat just one! The title tells you which 3 main ingredients are used to do that. What you end up with is shelf stable, heavily processed foods that hit that pleasure bull's eye.

Processed foods are not nutritious, so they are often vitamin fortified. Why not get your vitamins, fiber and essential minerals from plants and legumes? If you need encouragement with trying to stay away from the easy, go to food stuffs - I recommend you read this book to become aware of just how engineered these products are. It will help you make informed choices when you buy food to serve your family.
This book is jam packed with real life conspiracies and facts about the biggest market manipulators in history. I have really enjoyed reading this book as the author is eloquent and keeps heaps of information light and quick to read. It doesn't bog you down while reading and it was a real page turner for me.

I have become concerned with my health over the past 5 years, since I got married, and my overall diet went from lentils and brown rice day in, day out, to cardboard boxes, plastic packaging, fast food, restaurants, take out, microwaves, lunch meats, cheese galore, cookies, candy bars, etc. etc. After being in and out of over 7 different specialists' offices and surgical suites in the years since this S.A.D. under-haul with various severe ailments from gastrointestinal to gynecological, I have began taking back control of my health. This book has been somewhat of a nail in the coffin in those regards.

Basically, I learned to stop feeding myself lies. After reading this book, I can see blatant lies and misleading claims all throughout the grocery store. Meaning advertising on signs and boxes - all bright and colorful to lure you and your children with willynilly health claims based on a minute shred of evidence from a biased Nabisco or General Mills 'investigation.' etc. "Contains real fruit juice" means nothing. "100% natural" is meaningless and any person can put that on ANY product whether it's true or not. Stop giving your kids Capri Sun and sweetened 'fruit juices.' You owe it to them to educate yourself so they have a shot at a long and healthy life without being shot in the foot by their parents during their formative years. Really. Take some responsibility. Don't even get me started on Lunchables! One of the downfalls of our modern day society. "It's like I'm sending my kid to school with a present so he knows I love him! Tee Hee!" Yeah, well enjoy your child having plaque in his arteries by age ten. I digress.

Keep this in mind the next time you go shopping Lead paint tastes sweet, but that doesn't mean you should eat it!!

I bet a lot of people would be surprised to know that Betty Crocker is a figment of an ad execs imagination. Not real, not in the least. Don't fall for her lies about Crisco and making life easier by NOT cooking dinner and having more TV time in the evenings. This is how we went off the rails, and the U.S. government was a huge promoter of that. Nearly everyone knows the U.S. is in cahoots with the sugar industry, the beef industry, the dairy industry, and so on and so forth. Essentially, anything that is bad or unnecessary for us is shoved in our faces by the DOA (Eat more beef and cheese!), by the huge conglomerates themselves, and, as another surprising example, by Philip Morris; a tobacco company who actually owns several of the biggest "food" production companies around.

Quick - what's the overall biggest contributor of saturated fat in the American diet? Cheese! And then Beef! Whoo hoo! Oh, er...wait....heart disease is our nation's #1 killer.... and the government wants us to eat more.. cheese? Oy.

Anyway - Great book. I highly recommend to anyone without a clue. It might clear some things up. I apologize for being snarky. It's just that.. you know. Insurance rates. Crowded hospitals. Less room in your airplane seat when sitting next to someone due to size. Others' actions impact everyone else and no one considers their fellow-person anymore. Sigh.
It's no secret that Americans are hooked on processed foods. In Salt, Sugar, Fat How the Food Giants Hooked Us, Pulitzer Prize winning journalist Michael Moss takes us inside the food industry to tell the story of our national addiction. It's a troubling tale, or a whole series of troubling tales, that make me want to go to the farmer's market, or at least to the produce aisle, and avoid processed foods altogether.

I do have mixed feelings about the book and this issue. On the one hand, all the food companies want to do is sell more food. They do have to make a profit, after all. And their mission is to make the tastiest, most appealing food they can, so they can sell more and more of it. They make it, we buy it, we eat it and like it, they make a profit. It's a simple, free-market, mutually beneficial exchange. But there's more to it than that.

The ball got rolling when food manufacturers started making soda, chips, TV dinners, which they "imagined as occasional fare." But as society changed, they found that "snacks and convenience food had become a daily--even hourly--habit, a staple of the American diet." As convenience became more important to Americans, food manufacturers had to make food "easy to buy, store, open, prepare, and eat." In the laboratories (not kitchens, note. These are chemists, not chefs, who are creating food.) of Kraft, General Foods, and other manufacturers, the "drive to achieve the greatest allure for the lowest possible price has drawn them" to salt, sugar, and fat. As one executive said, maybe there is too much salt or sugar in our products, but "that's what the consumer wants, and we're not putting a gun to their head to eat it. That's what they want. If we give them less, they'll buy less, and the competitor will get our market."

Some of the food industry insiders Moss spoke to had second thoughts and reservations about their work, like one former Coca Cola executive, who travelled to Brazil for a market study. "As he walked through one of the prime target areas, an impoverished barrio of Rio de Janeiro, he had an epiphany. 'A voice in my head says, "These people need a lot of things, but they don't need a Coke." I almost threw up.'" He was eventually fired. Virtually all of Moss's subjects stated their own aversion, or at least extreme moderation, when it comes to their own products, pointing out the "class issue at work in processed foods, in which the inventors and company executives don't generally partake in their own creations."

The companies are not alone in their culpability. The federal government has been their hypocritical partner in crime, with its "promotion of some of the industry practices deemed most threatening to consumers." Cheese, with its high fat content and warnings from dietitians to reduce consumption, enjoys huge federal subsidies. The federal government has caves full of it because they promised dairy farmers they would buy their cheese. Even the makers of the food pyramids produced and distributed by the USDA bow to the food industry lobby, putting politics before health. I wish Moss would have addressed the sugar lobby, too. Federal subsidies and import tariffs on sugar keep the cost of sugar unnaturally high and lead to many manufacturers using less healthy sweeteners.

Moss also points out that the drive for profits at the food giants has contributed to the obesity epidemic. "In the early 1980s, investors shifted their money from stodgy blue chip companies to the high-flying technology industry and other sectors that promised quicker returns," pressuring food companies to cut costs and increase marketing to satisfy Wall Streets demands for more and more profits.

Ultimately, the consumer is in control of what he or she eats. Moss doesn't call for government regulation, but he would welcome industry self-policing. The individual consumer "seizing control in order to ward off an unhealthy dependence on processed food seems like the best--and only--recourse we have." Moss's examples abound, his argument is readable and convincing, and I can almost guarantee he will have you reading labels and thinking carefully about what you are putting in your body.

Thanks to Edelwiess and the publisher for the complimentary review copy.